The Importance Of Shipment Tracking

As the influence of online retail continues to shape the way people think about shopping, more and more online retailers are beginning to feel the pressure from customer shipping expectations. While it’s true that the functionality offered by online shopping offers convenience to shoppers, that is no longer enough of a benefit. Online shoppers now expect this convenience to be met with equal parts hustle from the retailers they’re shopping with, leaving smaller businesses with less logistical capabilities in a bind. Because while these shoppers expect hustle, they don’t expect it to come at a cost. Shipping speeds and the cost associated with shipping are two of the most important factors in any online shoppers’ decision making process when considering a purchase. How exactly are the two split, though? While it may seem as though online shoppers prioritize receiving their orders faster, the truth is they’d rather a longer lead time if it means there’s no shipping cost for them to cover. So, while it might be challenging for a small business to accelerate lead times, there are solutions available to reducing the costs associated with order fulfilment. To learn more about those solutions, please check out the infographic accompanying this post.